what it is: tennessee #5
where i found it: south of the mason dixon
While in Tennessee I was unfortunate enough to see some ads from generally disgusting Southern burger chain Jack in the Box for their new sandwich item called the Hot Mess. I always thought "hot mess" was urban slang for pile of shit, which seems accurate in this case, but why would you willfully give that name to the food you are trying to sell? Even weirder is that the Hot Mess is tied in with a fictional metal band called Meat Riot. Anyway, check out these pictures, both from consumers and the actual marketing campaign. At least Meat Riot puts their stuff out on vinyl.